BYJU'S Learning | Disney

Immersive math, ELA, and science learning through tangible play

BYJU’S Learning Featuring Disney is a learning application for grades pre-kindergarten through 3 that aims at building math, ELA, and science skills in young learners through playful and interactive experiences that they progress through alongside familiar Disney characters.

Target Users:

PK-G3 students in North America

©BYJU'S

#LearningDesign

#NarrativeDesign

#ExperienceDesign

#UXResearch

Roles

Learning director leading end-to-end learning and curriculum design for the app
Experience director guiding experience design from concept testing to launch.

Guiding How-Might-We Question

How might we build a holistic learning experience integrating interactive play to foster math, ELA, and science skills for young learners?

Project Design Journey

Milestone 1: Concept Testing

I designed and proposed a gamified experience with fantastical lands and relatable characters that go on "learning quests" and use the power of math to save the day.
These learning quests included video lessons, games, quizzes, and other interactive tasks.
A reward loop tied the quests together encouraging replayability.

Snapshots of Proposed World Map and Learning Journey Milestones

Snapshots of Final World Map and Learning Journey Milestones

Example game screen

A KG game for matching shapes

Example of game screen

Learning addition facts through an interactive game

Learning milestones

A sample screen from the world map to show math learning milestones for the user

Example game screen

A KG game for matching shapes

1/3

Wireframes of Games and Activities

Milestone 2: Narrative Design

I led the conception of the BYJU'S IP—a diverse and inclusive set of worlds and characters with an emphasis on racial, ethnic, and gender minorities as primary characters—to write engaging narratives for the learning videos with my team.

Evolution of the protagonists: adventurous siblings, Jax and Jane

Spooky Town

Cozy Camp

Electropolis

Snapshots from the World Bible

Milestone 3: Curriculum Design

After research and consultation with early learning and curriculum experts, I designed the math curriculum aligned to CCSS.
I consulted as a reviewer on the development of ELA and science curricula, aligned to CCSS and NGSS respectively.

Snapshot of the ELA Scope and Sequence

Milestone 4: Process Definition and Milestone 5: Script Writing

Built and mentored a team of 75 narrative and game writers.
Created and implemented all narrative and writing processes for 3D-animated video episodes and learning games.
Together with my team, I scripted, reviewed, and supervised the production of over 1500 math, ELA, and science learning videos.
Led research efforts such as A/B tests for video experiences to answer user experience questions about engagement such as:
- What is the average attention span for G1, 2, and 3 users?
- What is the ideal amount of text on-screen for users?
- Which narrative worlds keep users engaged from beginning to end?
- Which videos have the highest drop-off rates?

Snapshot of Learning Video Library

Milestone 6: On-set Script Coordination and Video Production

Wrote, improvised, and coordinated scripts on-set; assisted the director, and supervised outdoor filming of learning video episodes with guest stars.

Sock puppets

Sock puppets written and designed for PK-KG lesson videos

On location

Filming a learning video on location

Snakes and ladders

Board game designed for addition facts

Sock puppets

Sock puppets written and designed for PK-KG lesson videos

1/6

Milestone 7: Game Writing

Guided and led learning design for games, reviewed game writing, and oversaw the production of over 1000 games for learning in collaboration with Disney, using Disney worlds and characters.

Snapshot of a Math Learning Game

Milestone 8: "Phygital" Experience Design

Conducted concept testing for Osmo-integrated "phygital" worksheets for learning, set in Disney worlds and oversaw learning design for the production of interactive workbooks.
Conducted playtests for the phygital worksheets experience for PK-KG to iterate on design and answer questions such as:
- Which templates worked for 4-year-olds vs 5-year-olds?
- Was there a significant change in dexterity from 4 to 5 years?
- What were the pain points?

Sample Interactive Worksheets

< Previous

Next >